by Shane Shaps | Feb 24, 2026 | Big Marketing Minute
The best piece of advice I ever got was this: hire people who have skills you do not. At the time, I probably nodded along like we all do when someone gives us smart business advice. Of course that makes sense. Of course you should not try to be everything to...
by Shane Shaps | Jun 10, 2025 | Big Marketing Minute
I harp on this a lot. Honestly, I do. Before you ever start posting on social, it’s important to have your brand voice nailed down. Just as you would plan out your brand standards including color, logo, font, tagline, you must make sure the voice you will use...
by Shane Shaps | Jan 22, 2024 | Monday Marketing Minute
This week, the Monday Marketing Minute is more a question than an answer: Is it better to blend your personal social presence or divide it up? And, as with most things… it depends. Before I get too far into this, please note that I’d love to hear YOUR...
by Shane Shaps | Jan 8, 2024 | Monday Marketing Minute
Welcome to the first full week of 2024. This year, I did two things in lieu of a “resolution:” I set a one-word intention for the year and that word is PUSH. What I mean by that is I’m going to push myself into things that make me uncomfortable (hey,...
by Shane Shaps | May 21, 2021 | Let's Get Real Livestream
Each week, we focus on how to put some personality into your brand and how to be a real person with thoughts, opinions and feelings – even as a brand voice. I would venture to say almost no one does this as well as Alyx Johnson. You can follow her on Twitter at...
