by Shane Shaps | Oct 21, 2026 | Big Marketing Minute
When I was younger, like when I was a just-out-of-college someone’s assistant, I feel like as the end of the calendar year loomed, we all got a little tired, we all started taking it a little easy on ourselves, we all started mentally checking out. Halloween is coming...
by Shane Shaps | Apr 1, 2026 | Big Marketing Minute
Wow. It’s been a LOT this week. It’s April 1st and when you live in Louisville, Kentucky, that means the season has officially changed to Derby. The first Saturday in May is nearing and while my husband and I went to the track for about 20 years for the...
by Shane Shaps | Sep 29, 2025 | Big Marketing Minute
Changes and changes and more changes. Every time we turn around the social media platforms are announcing changes. Last week we got wind that the “carousels are being prioritized with better reach” phenomenon is going away and Reels are coming back into...
by Shane Shaps | Aug 12, 2025 | Big Marketing Minute
This week I’m focused on Gen Z and all they bring to the workforce of today. I mentioned in my Instagram post earlier in the week that about a decade ago I had an incident with a younger member of a client team so today I’m here to share that story. In...
by Shane Shaps | Apr 23, 2025 | Big Marketing Minute
The past few weeks have had a lot of focus on continuing education. And for what feels like the first time, I seem to be the one teaching. I never really thought of myself as a teacher. I’m a doer. Need someone to tell someone how to do something?...
