by Shane Shaps | Feb 19, 2025 | Big Marketing Minute
I’ve always been a “multitasker.” I can do a lot of things at once. It’s not that I can. It’s that I must. Sometimes I’m on a conference call while I change the laundry. Sometimes I’m on a zoom while I’m calming down my...
by Shane Shaps | Feb 4, 2025 | Big Marketing Minute
It’s a statement anyone of my generation knows… “Be kind. Rewind.” So I’m going to rewind for a second and remind everyone.. be kind. This post is particularly for moderators and administrators of groups and online communities....
by Shane Shaps | Dec 11, 2024 | A note from Shane, Big Marketing Minute
Years ago, as I approached December 31st, I can remember feeling like it was approaching closure. I’d wrap up my projects, I’d close all the books, I’d clean my desk, and I’d take some time off over the holidays with few cares. I’m not...
by Shane Shaps | Sep 23, 2024 | Big Marketing Minute
There is nothing like going back to college for the weekend and acting like you belong there. Until your back pain kicks in and you realize, wow… we really need to get to bed early tonight. But nothing is as exhilarating as the weekend we had, and it all...
by Shane Shaps | Sep 17, 2024 | Big Marketing Minute
This week’s Big Marketing Minute touches on something that every small business owner should understand clearly: there’s a big difference between a customer and a client. Now, look, if you are a retail store and you have customers, you know that some...
