by Shane Shaps | Apr 22, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is about the importance of getting your team members involved in sharing your content. Employee advocacy needs to be a part of your content strategy. We have seen larger reach for small business accounts, even with just one or...
by Shane Shaps | Apr 16, 2024 | Big Marketing Minute
Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it...
by Shane Shaps | Mar 25, 2024 | Monday Marketing Minute
One of the best parts about being an outsourced member of the marketing team of our clients is that we get the opportunity to partner with other likeminded people and agencies. We always say we stay in our lane when it comes to marketing. We handle social....
by Shane Shaps | Mar 18, 2024 | Monday Marketing Minute
I used to have a saying that I think in terms of tweets. I can’t do long-form content consumption, my brain just doesn’t work that way. And then Twitter kind of imploded and who knows what’s happening over there. But also… I noticed...
by Shane Shaps | Mar 1, 2024 | A note from Shane
You know what the best feeling is? Being able to say “thank you.” While I try to thank my team as often as I can, it’s nice to have a whole day around the opportunity to stop what I’m doing and take an entire inhale/exhale cycle and tell my...
