by Shane Shaps | Dec 11, 2024 | A note from Shane, Big Marketing Minute
Years ago, as I approached December 31st, I can remember feeling like it was approaching closure. I’d wrap up my projects, I’d close all the books, I’d clean my desk, and I’d take some time off over the holidays with few cares. I’m not...
by Shane Shaps | Sep 23, 2024 | Big Marketing Minute
There is nothing like going back to college for the weekend and acting like you belong there. Until your back pain kicks in and you realize, wow… we really need to get to bed early tonight. But nothing is as exhilarating as the weekend we had, and it all...
by Shane Shaps | Sep 17, 2024 | Big Marketing Minute
This week’s Big Marketing Minute touches on something that every small business owner should understand clearly: there’s a big difference between a customer and a client. Now, look, if you are a retail store and you have customers, you know that some...
by Shane Shaps | Aug 6, 2024 | Big Marketing Minute
You know, it was just last week we were talking about how social came to be – and really why it mattered back in the beginning. It allowed consumers to get to know the people behind the brands they love. It allowed communities to build around a person or group...
by Shane Shaps | Apr 22, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is about the importance of getting your team members involved in sharing your content. Employee advocacy needs to be a part of your content strategy. We have seen larger reach for small business accounts, even with just one or...
