by Shane Shaps | Feb 19, 2021 | Let's Get Real Livestream
When people ask me how I got started in social media, I really have to go all the way back to the beginning of my career. I won’t go back THAT far on this post because it’s about our guest, but I’ll go back to about 2006/7. Back then I was co-owner...
by Shane Shaps | Feb 16, 2021 | Social Media Marketing
This morning as I was doing my daily “I’m still waking up, don’t talk to me as I scroll through social and come to life” routine I came across the latest video by the Holderness family. I’ve been a fan of their videos ever since the...
by Shane Shaps | Feb 5, 2021 | Let's Get Real Livestream
I met my next guest years ago. I was working with The Women’s Center, a department at the University of Louisville, on a short-term project to use social media engagement leading up to, and during, a conference. At the time, Jeff Rushton was head of digital...
by Shane Shaps | Jan 22, 2021 | Let's Get Real Livestream
When you’re looking to build a brand persona and you start getting out there to talk to people, one of the first things you must determine is your audience. You can’t just start talking to anyone and assume they’ll listen. With all the noise out on...
by Shane Shaps | Jan 21, 2021 | Social Media Marketing
When I’m talking to a potential client, there’s typically one question that always comes up: “How many posts per week does your retainer rate include?” This question is flawed and I’m quick to point that out. We don’t build...
