by Shane Shaps | Feb 10, 2026 | Big Marketing Minute
We get it. You are a small business owner and you want to do it all yourself. You are bootstrapping, watching every dollar, and trying to be smart with where your money goes. Saving pennies feels responsible, especially in the early stages. You built this thing from...
by Shane Shaps | Sep 25, 2025 | Big Marketing Minute
I know I have battled clients before letting them know “this is no time to be humble” and sometimes they come back to me with “well I can’t share this story because I can’t share specifics, I can’t share the client’s...
by Shane Shaps | Aug 28, 2025 | Big Marketing Minute
I talk a lot here about strategy. It’s important to define your strategy and make a plan for implementing it. It’s important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always...
by Shane Shaps | Mar 18, 2025 | Big Marketing Minute
I say it often to my clients: This is no time to be humble. You know who sells your business better than you do? Better than your top salesperson? YOUR CLIENTS. Think about it. How often do you pick up the phone and call someone whose ad you saw without first asking...
by Shane Shaps | Mar 11, 2025 | Big Marketing Minute
One of the things I get asked often is “What’s the best way to get my message across? How will I know people see it?” In my opinion, having done this for a very long time, the best way is to use multiple ways. In marketing, we use a goldfish...
