by Shane Shaps | Sep 13, 2017 | A note from Shane, Social Media Marketing
We are in a constant state of change in the digital space, and my business is no different. Today we announce with excitement that we are expanding our services. Nearly ten years ago, I launched this business. It began in a different form – showcasing gift items...
by Shane Shaps | Aug 10, 2017 | A note from Shane, Social Media Marketing, Uncategorized
Sometimes a client will want to publish a really, REALLY wordy post on social and our advice to them is always, emphatically, “No, no one is going to read that.” How do we know this to be true? Because we see it everyday. It goes back to the that old adage...
by Shane Shaps | Jul 22, 2017 | A note from Shane, Social Media Marketing, Who am I and why am I doing this?
In my most-recent post, I discussed how to know what you’re worth in the business you’re running, and why it’s important to stick to that. Today, I’m going to discuss this same topic from the opposite point of view – the client’s....
by Shane Shaps | May 23, 2017 | A note from Shane, if you ask me.
We talk a lot about ROI in this business, in any business really. Why do something if there’s no return? But if the return is hard to measure, what then? Social efforts have gotten easier to measure in the nearly 10 years we’ve been doing this. We used to...
by Shane Shaps | Oct 8, 2013 | A note from Shane, if you ask me., Social Media Marketing
We get so busy around here serving as the many different voices we represent, but when we come across a teachable moment, it’s time to take a second and share (I have two children, I’m prone to finding teachable moments). Yesterday, one of my colleagues...
