by Shane Shaps | Nov 20, 2025 | Big Marketing Minute
This week’s Big Marketing Minute is focused on imposter syndrome. I had never heard this term when I was younger. I probably never felt it until I owned my own business. I was raised by parents who always told me I could be anything I put my mind to. I was...
by Shane Shaps | Feb 25, 2025 | Big Marketing Minute
One thing we focus on a LOT with clients is how important employee engagement is. When we look at our analytics and see a huge peak in reach, impressions and engagement, it’s typically because of one thing: shares. For a small business, the best way to make...
by Shane Shaps | May 14, 2021 | Let's Get Real Livestream
I first met Monday’s guest, Christy Smallwood, several years ago. I was considering joining a local Chamber of Commerce and she was telling me why I should do it. I was hesitant… seemed like an investment of both money and time. Time was a bigger...
by Shane Shaps | Feb 26, 2021 | Let's Get Real Livestream
Join me Monday for our next episode when I pull back the curtain on the keyboard and share two members of our team with you – my fellow community managers, Candace Portman and Lindsay Spencer. As with so many of my guests, I met Candace on Twitter. And as with...
by Shane Shaps | Jan 14, 2021 | Let's Get Real Livestream
There’s a skill to taking on multiple voices. It’s a skill that comes with taking on multiple tasks. I knew it was time to start growing my team when the number of voices in my head (ie, the number of voices from which I was tweeting) got to about 7. Until...
