by Shane Shaps | Dec 28, 2020 | Social Media Marketing
Well. Here we are. The end of 2020 and the prep for 2021. Listen, I’m not going to hash out all the ways 2020 was horrific. Feel free to read Dave Barry’s wrap-up if you’re so inclined. I’ve previously shared a few ways I think 2020 changed us...
by Shane Shaps | Dec 16, 2020 | Social Media Marketing
You might say this post is a continuation of my last post. Earlier today I was on with a client as we were planning for 2021. I feel like all day, everyday, especially on the #MarketingTwitter community, we talk about how social is coming back to being what it started...
by Shane Shaps | Dec 9, 2020 | Social Media Marketing
Since the end of 2008. That’s how long we’ve been at this. We pride ourselves on bringing a true, human voice to the brands we represent. We started this way and we’ll keep going this way. Because, as I reminded readers back in July, we’re...
by Shane Shaps | Aug 24, 2020 | Social Media Marketing
I recently had a conversation with a client about AI and his Twitter account. He’d been approached by a company whose software can analyze the types of followers he currently has and the types of commentary he uses, and can find more people to entice them to...
by Shane Shaps | Jun 30, 2020 | Working from home
Wow. March 22nd. That was the last time I posted on my blog. You know… when this whole thing started and we all went home to work, I thought I was ahead of the game because I’ve been doing this for so long. I’ve juggled the laundry while doing a...