by Shane Shaps | Aug 1, 2024 | Big Marketing Minute
When I launched this business in 2008, paying for social media wasn’t even a “thing” yet. This was a free way – literally free – for companies to get in touch with their public. It offered a direct channel to customer service, a great way...
by Shane Shaps | Jul 23, 2024 | Big Marketing Minute
When people ask us what we do at Big Voice Social we have a simple description: we develop and implement brand personas, using social media platforms in the voice of our clients to serve as a true human behind the keyboard, building community, creating a groundswell...
by Shane Shaps | Jul 15, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is a quick one but an important one. Did you know… approximately 75% of people watch videos on their phones on mute? Think about it… you might be in the backseat of an uber, or on public transportation, or waiting...
by Shane Shaps | Jul 1, 2024 | Big Marketing Minute
Last week, I took a break from blogposts and emails. My team had written such wonderful testimonials about our company that I thought I’d let those stand on their own. That’s not true. I just told a lie. I didn’t write a blogpost about the...
by Shane Shaps | Jun 18, 2024 | Big Marketing Minute
So here’s the thing. Sometimes it’s not so much what you say, but how you say it. Of course voice tone and intonation are really easy to understand when you’re talking and listening to another person but with text and written copy sometimes it can be harder. How many...
