What if I’m part of the problem?
Perhaps it's because I've been having fun in Chicago the past few weekends and I'm exhausted and as I always do after these fun weekends, I wrestle with myself about whether we made the right choice to settle here in Louisville 22 years ago. Perhaps it's because...
We didn’t know we were getting into mind reading but here we are
This is going to be a quick one this week because honestly, I really enjoyed that three-day weekend (and celebrating my 24th wedding anniversary) but I'm a full day behind and clients come first. That being said, this week's Big Marketing Minute is a real-life cool...
Are content buckets dead? I say no.
I talk a lot here about strategy. It's important to define your strategy and make a plan for implementing it. It's important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always been your...
Gen Z is here (thank goodness).
This week I'm focused on Gen Z and all they bring to the workforce of today. I mentioned in my Instagram post earlier in the week that about a decade ago I had an incident with a younger member of a client team so today I'm here to share that story. In actuality, I...
No one does it the way you do. Have you told anyone?
“Storytelling is by far the most underrated skill when it comes to business.” ...Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur When people ask what is the best kind of organic social to create it always goes back to one thing - the story behind the...
Collaborations, partnerships and friend blending
Friend blending is one of my favorite activities. I love to connect people. It's really one of the reasons I got into the business I'm in. I was already making sure everyone I know knew about the brands and businesses I love, so to become the voice of those brands and...
