It’s not too late
Did you know... Colonel Sanders franchised KFC at age 62 Ray Kroc joined McDonald's as a franchise agent at age 52 Martha Stewart published her first book and launched her media career after age 41 Julia Child published her first book at age 50 So last week, when we...
Do you ever wish we’d just stay status quo? Honestly, me too.
Changes and changes and more changes. Every time we turn around the social media platforms are announcing changes. Last week we got wind that the "carousels are being prioritized with better reach" phenomenon is going away and Reels are coming back into the top spot,...
Having trouble telling your story? You’re thinking too hard.
I know I have battled clients before letting them know "this is no time to be humble" and sometimes they come back to me with "well I can't share this story because I can't share specifics, I can't share the client's name." While I can completely appreciate it that,...
What if I’m part of the problem?
Perhaps it's because I've been having fun in Chicago the past few weekends and I'm exhausted and as I always do after these fun weekends, I wrestle with myself about whether we made the right choice to settle here in Louisville 22 years ago. Perhaps it's because...
We didn’t know we were getting into mind reading but here we are
This is going to be a quick one this week because honestly, I really enjoyed that three-day weekend (and celebrating my 24th wedding anniversary) but I'm a full day behind and clients come first. That being said, this week's Big Marketing Minute is a real-life cool...
Are content buckets dead? I say no.
I talk a lot here about strategy. It's important to define your strategy and make a plan for implementing it. It's important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always been your...
