Big Marketing Minute! Practice makes… better.
Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it...
New brand announcement: Go Big or Go Home!
Today is the day! 520 East Brands has finally taken the leap, embraced our authentic voice and developed a new brand that truly exemplifies who we are and what we do. I may be 4 foot 8 inches but my voice is big and since 2008 that big voice has been working for...
Roll call. Get your team in place.
One of the best parts about being an outsourced member of the marketing team of our clients is that we get the opportunity to partner with other likeminded people and agencies. We always say we stay in our lane when it comes to marketing. We handle social....
Why a blog? Well, you’re reading my blog, aren’t you?
I used to have a saying that I think in terms of tweets. I can't do long-form content consumption, my brain just doesn't work that way. And then Twitter kind of imploded and who knows what's happening over there. But also... I noticed people wanting more in the...
A quick post for the day after the Oscars
This week I had to pivot on my Marketing Minute post as you’ll see on Instagram. I had a great video ready to go with this week’s theme but after last night’s Oscars I had to rethink what to say. I’ve been working toward a rebrand and part of that rebrand has been to...
Pick your platforms… smartly.
Each week we get a little bit closer to the BIG reveal of the new brand. But for now... we're still coasting along, working with our clients, making their online voices and content sparkle, and sharing top tips with you, our community. This week we are focused on...
