by Shane Shaps | Feb 19, 2021 | Let's Get Real Livestream
When people ask me how I got started in social media, I really have to go all the way back to the beginning of my career. I won’t go back THAT far on this post because it’s about our guest, but I’ll go back to about 2006/7. Back then I was co-owner...
by Shane Shaps | Feb 12, 2021 | Let's Get Real Livestream, Uncategorized
I’ve spoken before about my return to the Twitterverse in March of 2020 and my reconnection with old friends. But I haven’t spoken a ton about my introduction to new friends. Very soon after reengaging in tweetchats, I came across @B2th7, who seemed to be...
by Shane Shaps | Feb 5, 2021 | Let's Get Real Livestream
I met my next guest years ago. I was working with The Women’s Center, a department at the University of Louisville, on a short-term project to use social media engagement leading up to, and during, a conference. At the time, Jeff Rushton was head of digital...
by Shane Shaps | Feb 1, 2021 | Let's Get Real Livestream
Well, it was bound to happen… I swear I practiced bringing two guests on at a time to my Livestream, “Let’s Get Real.” I made my kids both come on to be sure I knew what I was doing. I asked questions in the support group. It all looked normal...
by Shane Shaps | Jan 29, 2021 | Let's Get Real Livestream
A statement I hear often: “I don’t get Twitter.” People “get” Twitter in different ways and on different levels. Some follow their favorite teams, some follow the news stations of their choice. Me? It’s my window on the world where...
by Shane Shaps | Jan 22, 2021 | Let's Get Real Livestream
When you’re looking to build a brand persona and you start getting out there to talk to people, one of the first things you must determine is your audience. You can’t just start talking to anyone and assume they’ll listen. With all the noise out on...