by Shane Shaps | Dec 16, 2020 | Social Media Marketing
You might say this post is a continuation of my last post. Earlier today I was on with a client as we were planning for 2021. I feel like all day, everyday, especially on the #MarketingTwitter community, we talk about how social is coming back to being what it started...
by Shane Shaps | Dec 9, 2020 | Social Media Marketing
Since the end of 2008. That’s how long we’ve been at this. We pride ourselves on bringing a true, human voice to the brands we represent. We started this way and we’ll keep going this way. Because, as I reminded readers back in July, we’re...
by Shane Shaps | Nov 23, 2020 | Social Media Marketing
First, I’d like to start by saying thank you to Sherwin-Williams. I appreciate that this morning’s Twitter feed was the most normal I’ve seen it in a while. The breaking news about Covid and politics was pushed to the side while we all went bananas...
by Shane Shaps | Nov 10, 2020 | Social Media Marketing
You don’t get all the jobs you think you should. And sometimes, that’s just fine. Three weeks ago, this is exactly what I did. I’ve had a standard proposal template I’ve used for YEARS to present to potential clients. It had gotten stale and...
by Shane Shaps | Oct 19, 2020 | Social Media Marketing
Often I tell my clients, this is no time to be humble. So for just a moment today I’m going to take that advice and share some news with you: I’m good at what I do. I’m good at communicating, at solving problems, at making messages that matter. And I...
by Shane Shaps | Oct 8, 2020 | Social Media Marketing
Outsourcing – why do it? Who needs it? Will it make your life easier or more difficult? My next few blogposts are going to be a series on this topic. Today I’m talking about looking at your brand from the outside in. One area where we have been...