by Shane Shaps | Oct 8, 2020 | Social Media Marketing
Outsourcing – why do it? Who needs it? Will it make your life easier or more difficult? My next few blogposts are going to be a series on this topic. Today I’m talking about looking at your brand from the outside in. One area where we have been...
by Shane Shaps | Aug 24, 2020 | Social Media Marketing
I recently had a conversation with a client about AI and his Twitter account. He’d been approached by a company whose software can analyze the types of followers he currently has and the types of commentary he uses, and can find more people to entice them to...
by Shane Shaps | Jul 14, 2020 | Social Media Marketing
I was recently on a webinar (always learning, right?). This was a panel of experts – and you know how I feel about the word expert – talking about the changes in social now, due to COVID. One of the things that was touched on the most was to focus on...
by Shane Shaps | Feb 3, 2020 | Social Media Marketing, Uncategorized
Eleven years into this business and I still get the request from clients “can we remove that negative comment on our Facebook post?” Um. No. You can’t. Again, the answer is a resounding “No.” I get where the client is going with this....
by Shane Shaps | Jan 22, 2020 | Social Media Marketing
Eleven years into this business and I’m having the best time – this time as a consumer. So if you read last week’s post or if you follow me on Instagram then you know one detail about me – I’m obsessed with our Peloton tread and bike....
by Shane Shaps | Jan 6, 2020 | Social Media Marketing
The dogs are clearly not ready to go with this whole 2020 thing but my team is! While others may have been laying around in their pjs all week, eating snacks on the couch and not knowing what day it was and drowning in movies….wait, hold it. We were also in PJs...
