by Shane Shaps | Dec 5, 2018 | Social Media Marketing
One of the things companies wrestle with is multiplying their voice and increasing the volume of their message without increasing their advertising expenditure. This is something we speak with companies about often, most recently this morning. Let me take you back...
by Shane Shaps | Mar 5, 2018 | Social Media Marketing
This is a question I see over and over again. I see it in social media discussion groups I’m in, I see it in articles online, I see it everywhere. But the question is not asked with real intent. The real question should be “how can I determine the best...
by Shane Shaps | Feb 7, 2018 | A note from Shane, Social Media Marketing
Seven or eight years ago your small business may have set up a Facebook page, invited a few friends to join, maybe run a contest or two and you watched that page grow exponentially and receive a ton of engagement daily. Facebook was free. You could share information...
by Shane Shaps | Sep 13, 2017 | A note from Shane, Social Media Marketing
We are in a constant state of change in the digital space, and my business is no different. Today we announce with excitement that we are expanding our services. Nearly ten years ago, I launched this business. It began in a different form – showcasing gift items...
by Shane Shaps | Aug 10, 2017 | A note from Shane, Social Media Marketing, Uncategorized
Sometimes a client will want to publish a really, REALLY wordy post on social and our advice to them is always, emphatically, “No, no one is going to read that.” How do we know this to be true? Because we see it everyday. It goes back to the that old adage...
by Shane Shaps | Jul 22, 2017 | A note from Shane, Social Media Marketing, Who am I and why am I doing this?
In my most-recent post, I discussed how to know what you’re worth in the business you’re running, and why it’s important to stick to that. Today, I’m going to discuss this same topic from the opposite point of view – the client’s....
