by Shane Shaps | May 26, 2021 | A note from Shane
Have you ever lost a client because you weren’t the cheapest? Not that you weren’t the least expensive, but that you weren’t the cheapest? There’s a difference. Years ago, we had a client with whom we loved working. They had great content, were...
by Shane Shaps | May 21, 2021 | Let's Get Real Livestream
Each week, we focus on how to put some personality into your brand and how to be a real person with thoughts, opinions and feelings – even as a brand voice. I would venture to say almost no one does this as well as Alyx Johnson. You can follow her on Twitter at...
by Shane Shaps | May 19, 2021 | Social Media Marketing
So yesterday I got an interesting message from a friend. She and I have always compared notes when we see a company out there “doing it wrong” or someone we think could really use the other’s help (we are in different, but related, industries). She...
by Shane Shaps | Apr 30, 2021 | Let's Get Real Livestream
Look. Some weeks I am able to write these blogposts on Friday mornings just after the kids leave for school and before my 8:30 coffee chat. The topic is so focused and targeted I just let the words come out and just like that a blogpost is written. Well this one is...
by Shane Shaps | Apr 23, 2021 | Let's Get Real Livestream
Allow me to offer a confession. I work in social media and for a very long time, I didn’t “get” LinkedIn. I’d post on it once in a while, and connect with people, but I never quite knew what to do with it aside from post articles on company...
