by Shane Shaps | Apr 29, 2024 | Big Marketing Minute
My friend Stephanie is graduating this spring with her PhD. Now, I can’t remember the exact name of the degree (hopefully she will comment and share) but I do know this… Stephanie is focused on teaching the teachers how to teach better. Her love as a...
by Shane Shaps | Apr 22, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is about the importance of getting your team members involved in sharing your content. Employee advocacy needs to be a part of your content strategy. We have seen larger reach for small business accounts, even with just one or...
by Shane Shaps | Apr 16, 2024 | Big Marketing Minute
Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it...
by Shane Shaps | Apr 7, 2024 | A note from Shane
Today is the day! 520 East Brands has finally taken the leap, embraced our authentic voice and developed a new brand that truly exemplifies who we are and what we do. I may be 4 foot 8 inches but my voice is big and since 2008 that big voice has been working for...
