by Shane Shaps | Jan 29, 2024 | Monday Marketing Minute
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can’t hold a conversation. The same is true on social. People don’t want to be sold to. They want to know...
by Shane Shaps | Jan 8, 2024 | Monday Marketing Minute
Welcome to the first full week of 2024. This year, I did two things in lieu of a “resolution:” I set a one-word intention for the year and that word is PUSH. What I mean by that is I’m going to push myself into things that make me uncomfortable (hey,...
by Shane Shaps | Jan 4, 2024 | Who am I and why am I doing this?
It’s not often a business owner actually asks for an opinion, but here I am… asking. I really do want your input. Here’s the deal: I’m considering a rebrand. I mean, I’m in the branding space and my own brand doesn’t truly represent...
by Shane Shaps | Dec 20, 2023 | A note from Shane
There’s an exercise that comes up in Peloton strength classes that is one of my least favorites because I feel like it throws me off balance. It’s a backward/forward lunge in which you move fluidly from a backwards lunge into a forward lunge with the same...
by Shane Shaps | Jul 18, 2023 | Social Media Marketing
I love this kind of compliment. Recently we started working with a new client. This is one of those clients that falls into “the best kind of client” category. When people ask me my ideal client, I say they have two things: They understand WHY they are...
