Episode 22: Teodora Ema Pirciu

Episode 22: Teodora Ema Pirciu

Picture this. It’s early spring of 2020 and the trip is planned. I’ve never visited Italy and have always wanted to go. Right before the pandemic hit, my daughter was set to visit Italy early in June with my parents and nephew. And my husband and I were...
You get what you pay for.

You get what you pay for.

Have you ever lost a client because you weren’t the cheapest? Not that you weren’t the least expensive, but that you weren’t the cheapest? There’s a difference. Years ago, we had a client with whom we loved working. They had great content, were...
What’s a poster?

What’s a poster?

So yesterday I got an interesting message from a friend. She and I have always compared notes when we see a company out there “doing it wrong” or someone we think could really use the other’s help (we are in different, but related, industries). She...
Episode 17: Mara White

Episode 17: Mara White

Look. Some weeks I am able to write these blogposts on Friday mornings just after the kids leave for school and before my 8:30 coffee chat. The topic is so focused and targeted I just let the words come out and just like that a blogpost is written. Well this one is...
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