by Shane Shaps | Aug 28, 2024 | Big Marketing Minute
One of the ways to get more mileage out of your content is the art of repurposing. Remember that when people read something or hear something they don’t absorb it until they have heard it or seen it multiple times (some say it can take 90 times to hit a person...
by Shane Shaps | Aug 21, 2024 | Big Marketing Minute
Today is somewhat of a history lesson. It’s long been known that social media platforms prefer to keep users on their platform. If they start sending viewers to links off their site, they may not get them back for a while. And that’s not what they want at...
by Shane Shaps | Aug 6, 2024 | Big Marketing Minute
You know, it was just last week we were talking about how social came to be – and really why it mattered back in the beginning. It allowed consumers to get to know the people behind the brands they love. It allowed communities to build around a person or group...
by Shane Shaps | Jul 23, 2024 | Big Marketing Minute
When people ask us what we do at Big Voice Social we have a simple description: we develop and implement brand personas, using social media platforms in the voice of our clients to serve as a true human behind the keyboard, building community, creating a groundswell...
by Shane Shaps | Jul 1, 2024 | Big Marketing Minute
Last week, I took a break from blogposts and emails. My team had written such wonderful testimonials about our company that I thought I’d let those stand on their own. That’s not true. I just told a lie. I didn’t write a blogpost about the...
