by Shane Shaps | May 28, 2024 | Big Marketing Minute
One thing we have focused on since the beginning with our clients is the importance of being real when you’re engaging on social. The last thing anyone wants to see when you show up in their newsfeed is a perfectly polished “ad.” There is a place...
by Shane Shaps | May 7, 2024 | Big Marketing Minute
Way back in 2020 I wrote a post about the most freeing statement I learned to say… “I don’t know.” This week’s Big Marketing Minute is focused on that topic. As an entrepreneur, no matter what business you are in, it’s important to...
by Shane Shaps | Apr 22, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is about the importance of getting your team members involved in sharing your content. Employee advocacy needs to be a part of your content strategy. We have seen larger reach for small business accounts, even with just one or...
by Shane Shaps | Apr 16, 2024 | Big Marketing Minute
Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it...
by Shane Shaps | Apr 7, 2024 | A note from Shane
Today is the day! 520 East Brands has finally taken the leap, embraced our authentic voice and developed a new brand that truly exemplifies who we are and what we do. I may be 4 foot 8 inches but my voice is big and since 2008 that big voice has been working for...
