by Shane Shaps | Mar 25, 2011 | A note from Shane, Great Products, Social Media Marketing, Uncategorized
I met the team at Mint Julep Tours recently and wow – are they fun! Mint Julep Tours is a locally-owned touring and transportation company in my hometown of Louisville, KY. I was introduced to them by my friends at Rooibee Red Tea and we’ve been working...
by Shane Shaps | Mar 24, 2011 | Great Products, Social Media Marketing, Uncategorized
Welcome to a new series of blogposts in which I’d like to introduce you all to my social media clients, one by one. I will tell you about the brands, themselves, but I also want to give you some insight on my personal fandom of each of these companies. Allow me...
by Shane Shaps | Mar 11, 2011 | A note from Shane, Social Media Marketing, Uncategorized
Last night, I had the privilege of speaking to the Louisville Chapter of NAWMBA (The National Association of Women MBAs). The topic was social media and the charge was to give an overview of how these businesswomen can utilize online communities for their...
by Shane Shaps | Mar 3, 2011 | A note from Shane, Social Media Marketing, Uncategorized, Who am I and why am I doing this?
It’s true. Numbers scare me. Figuring out a tip? Determining the cost of my total purchase while standing in the dressing room? Forget it. I don’t like to do it. I’ve been known to use the calculator on my iPhone for just such occasion. So it’s...
by Shane Shaps | Feb 7, 2011 | Social Media Marketing, Uncategorized
So you’re still ignoring that Facebook page you have, huh? You started a page for your company and you updated it about a month or so ago – you think. You’re still hoping this whole social fad will just go away and we’ll all go back to only...
by Shane Shaps | Feb 7, 2011 | A note from Shane, Uncategorized, Who am I and why am I doing this?
It’s been way too long since I’ve posted on the blog. Lots of changes have happened at 520 East Brands and while that’s all been going on, there’s been very little time to write about it. Of course, most of the complaints I get are that...